ICTA Los Angeles Seminar Series 2025

The ICTA Los Angeles Seminar Series kicks off January 13, 2025 with our Opening Night Cocktail Reception at 7 pm. We then follow with two full days of programming on Tuesday and Wednesday from 8am-5pm. A highlight of the event is the Annual NACA Awards Dinner on Tuesday Evening at 6:30 pm.

MONDAY, JANUARY 13

7:00 PM – Welcome Reception (Ballroom C)

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TUESDAY, JANUARY 14

8:00 AM – Breakfast (Foyer A & B)

 

9:00 AM – Welcome (Ballrooms A & B)

PRESENTER: Mark Mayfield, President ICTA

 

9:15 AM – Opening Keynote 

PRESENTER: Michael O’Leary, NATO

    

9:45 AM – Integrating Software Systems

A discussion about the challenges, road map, pitfalls, and success stories of the disparate POS systems in a cinema vs a cinema entertainment facility and getting all the systems to work together. What’s worked? Where are the pain points for operators? How does redemption work in the mix? What are the gotcha’s an operator considering adding entertainment should consider?

MODERATOR: Carrie Dietrich

PRESENTERS TO DATE: Kevin Grier, Theatre Toolkit

Josh Wagner, The Tuna Group

 

10:15 AM – ICTA NACA Awards Overview

PRESENTER: Tony Adamson

 

10:30 AM – Exhibitor Roundtable

A popular ICTA LASS panel where a select group of exhibitors discuss varied topics such as concerns in our industry, technical improvements and what’s on their mind.

MODERATOR: Joe DeMeo

PRESENTERS: Scott Barden, Malco

Frankie Vaquerano, Alamo Drafthouse

Bill Wiatroski, Cinema West

Vince Bienek, Premiere Cinema

Michael Hartley, Golden Ticket 

 

11:00 AM – Coffee Break

 

11:15 AM – The Rest of the Story: Cinema B-Chain

The final installment in his series of presentations on B-Chain sound, covering woofers, crossovers, surrounds, and loudspeaker environments.

PRESENTER:  Tomlinson Holman

 

12:15 PM – Cashless Cinema

How this convenient, faster service model can improve security and generate data.

 

12:45 PM – Standardization of Immersive/Spatial Audio

This session will discuss IAB, mixing surround vs object-based audio, how the data is stored/transmitted, channel rendering, and shared goals for in-auditorium experiences and tuning.

MODERATOR: Patrick Fitzgerald, GDC

PRESENTERS TO DATE: Steve Llamb, Deluxe

Andrew Poulain, Dolby Laboratories, Inc.

Stuart Bowling, Consultant

 

1:15 PM – Lunch (Ballroom C)

 

2:15 PM – Cinema Foundation Update

PRESENTER: Bryan Braunlich, The Cinema Foundation

 

2:30 PM – Innovation & Storytelling: A Conversation with Filmmaker Leslie Iwerks

Renowned filmmaker discusses her important documentary work and the role of cinema technology in the creative process.

PRESENTERS: Leslie Iwerks, with Carolyn Giardina

 

3:15 PM – New Technologies for Projected Image Quality

How cinema projectors can be optimized to deal with common challenges.

PRESENTER: Allan Fernandes, Christie Digital

 

3:45 PM – The Big Picture: Creating Immersive Experiences for Every Screen

A review of emerging and immersive in-theatre breakthroughs at large theater chains and at independent cinemas, including special screen formats, audience participation innovations, state-of-the-art screens and sound, and new seating.

MODERATOR: Sarah Whitten, CNBC 

PRESENTERS TO DATE: Brock Bagby, B&B Theatres

Brandon Jones, FilmFrog /The Playhouse

Camila Meoli, Cinelounge

 

4:15 PM – How Theatres are Investing in their Future

This panel will review updates which are most important to moviegoers, new innovations in sight and sound, and upgrades are already happening in theatres today.

MODERATOR: Bryan Braunlich

PRESENTERS TO DATE: Paul Gunsky, Cinelux Theatres

Traci Hanlon, Cinergy Entertainment

 

4:45 PM – Member Presentations 

MODERATOR: Frank Tees, Moving iMage Technologies

 

5:15 PM – Day One Wrap-Up 

PRESENTER: Mark Mayfield, ICTA & Meyer Sound

 

6:30 PM – ICTA Awards Dinner (Ballroom C)

HOST: Mark Mayfield, ICTA President

Awards: 

ICON Award, Presented to Jack Cashin

North American Cinema Awards

• BEST NEW BUILD
• BEST USE OF TECHNOLOGY
• BEST CLASSIC REFURBISHMENT
• BEST TRADITIONAL REFURBISHMENT 

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WEDNESDAY, JANUARY 15

7:30 AM – Breakfast (Foyer A & B)

 

8:30 AM – Buses Depart for AMC Burbank (Ballroom Circle – Outside Ballroom C)

SPONSOR: Dolby Laboratories Inc.

 

9:00 AM – Real-World Equalization Best Practices/Demo (AMC Burbank)

An audio demonstration of the sonic differences with and without automatic equalization.

PRESENTER: Danny Pickett, BACP

 

9:45 AM – HDR Cinema for the Masses (AMC Burbank)

A brief introduction to HDR technology, the challenges of adoption, recent advances, and making it accessible for all.

PRESENTER: Sander Buys, Barco

 

10:15 AM – Are Movies too Loud? (AMC Burbank)

Presenting research in real-world and controlled environments to explore the causes and consequences of reduced playback level, and proposed changes to current practice. 

PRESENTER: Charles Robinson, Dolby Laboratories, Inc.

 

10:45 AM – Buses Return to Universal Hilton

SPONSOR: Dolby Laboratories, Inc.

 

12:00 AM – Lunch (Ballroom C)

 

1:00 PM – ISDCF Update (Ballrooms A & B)

PRESENTER: Mark Collins, JBL/Harman

 

1:15 PM – Dealer Roundtable

MODERATOR: Beth Figge, Dolby Laboratories, Inc.

PANELIST: Bobby Franklin, Franklin Designs

Kevin Derick, Cinematronix

 

1:45 PM – The Current State of Direct View LED Screens

Current state of the technology, adoption, stats, numbers, trends.

PRESENTER: Pete Ludé, Mission Rock Digital 

 

2:30 PM – Digital Signage Applications in Movie Theatres

MODERATOR: Theresa English, TK Architects

PANELIST: Rob Zeller, Sharp

Jon Douglas, Regal Theatres

Susie Beiersdorf, LG Electronics

 

3:00 PM – Cinema Imaging Solutions with Increased Dynamic Range 

A review of technology advancements in contrast which enable simultaneous and sequential contrast far beyond traditional levels providing significantly enhanced viewing experiences.

PRESENTER: Trevor Davies, Dolby Laboratories, Inc.

 

3:30 PM – Coffee Break 

 

3:45 PM – Your Cinema, Your Team: Why In-House Technicians Make the Difference

Making the right decisions about how to manage your tech needs.

PRESENTER: Matt Basford, Regal Theatres

 

4:15 PM – POS Systems

Moderator: Tiffany Brain, Cinema Heroes

PRESENTERS TO DATE: Jennifer Hall, Agile Tix

Al Lane, JACRO/Tapos

Wayne Scarsella, Toast 

 

4:45 PM – Member Presentations 

MODERATOR: Frank Tees, Moving iMage Technologies

 

5:15 PM – Closing Remarks 

PRESENTER: Mark Mayfield, ICTA & Meyer Sound

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