Introducing ICTA FutureScript

Where cinema writes its next chapter

Every era of entertainment begins with a new kind of script, one written not just by storytellers,  but by technologists and innovators.

ICTA FutureScript brings together global industry experts, engineers, and creative visionaries to decode how emerging technologies are rewriting the language of cinema. From AI and automation to immersive sound and digital design, this series explores how the next chapter of moviegoing is being authored — right now.

FutureScript – Pilot | AI 101 for Cinemas

 Wednesday, December 10 | 11:00 AM – 12:30 PM ET

 Virtual (Zoom)

 Limited to the first 90 participants | Approval required

You’ll explore:

AI 101 for Cinemas:

A clear, non-technical baseline: what AI and LLMs actually are, in language operators and executives can understand.

From Fear to Fluency:

Why so many in our industry feel threatened by AI—and how to reframe it as a tool that amplifies human expertise instead of replacing it.

Responsible AI in an Entertainment Context:

Simple pillars (transparency, diversity of input, human oversight) to help your teams experiment confidently.

Practical Use Cases for Cinema Teams:

How AI can support operations, marketing, programming, and decision-making—today, with tools you can open in a browser.

Then, we’ll move into a live breakout lab:

Attendees will join small groups, open an AI tool of their choice, and work through guided prompts and a shared worksheet to solve their own real problems.

We’ll reconvene, share takeaways, and close with a two-way Q&A!