Summer Convention - Milwaukee - ICTA Summer Convention - Milwaukee - ICTA

Summer Convention – Milwaukee

July 12 - 14 2026
All Day
Milwaukee ICTA Summer Convention

ICTA Summer Annual Convention 2026

A Family Affair in Milwaukee

Join us in Milwaukee beginning Sunday, July 12th for three days of enjoying educational sessions, networking opportunities, and a little sightseeing! Event highlights include group dinners at Moe’s Steakhouse, DOC’s Commerce Smokehouse, and an evening at the Bavarian Beer Hall with The Traveling Cinema Thugs on Tuesday, July 14th.

Guests are also encouraged to stay for the Variety of Wisconsin Annual Golf Tournament on Wednesday, July 15th (separate registration required).

🎬 ICTA 2026 Summer Convention

Milwaukee, WI — July 12–15, 2026

Headquarters Hotel: Saint Kate – The Arts Hotel

The 2026 ICTA Summer Convention in Milwaukee offers a robust schedule blending advanced technical seminars with unique local experiences. This master document provides the comprehensive agenda detailing all educational sessions, networking opportunities, and social events, alongside the key takeaways expected from each technical seminar.

Sunday, July 12: Arrivals and Welcome

The convention begins with arrivals and registration at the headquarters hotel, Saint Kate – The Arts Hotel, where attendees can pick up their badges and convention materials from 2-5pm.

Time Event Location & Details
3:00 PM Board Meeting Saint Kate – The Arts Hotel Lyrical Room — ICTA Board of Directors meeting.
5:00 PM Welcome Reception &

Dinner

Meet & Greet: The Studio Kitchen and Cocktails, St. Kate – The Arts Hotel for networking with fellow attendees over crafted cocktails and hors d’oeuvres. We will walk as a group to a 6:30pm Dinner at DOC’s Commerce Smokehouse (0.4mi, 9 minute walk).

 

Monday & Tuesday Breakfast
Join us for breakfast at The Studio Kitchen & Cocktails, located in Saint Kate – The Arts Hotel. Breakfast is served 6:30–10:30 a.m. Please wear your name tag and ask your server to charge your breakfast to the ICTA Group tab.

Educational Sessions will be at the Miller High Life Theatre – within walking distance of event hotels. We will be using the BACK ENTRANCE, arrive at the following address: 535 W. State Street

Monday, July 13: Technical Foundations and Espionage

Monday focuses on foundational technical updates and immersive audio-visual technologies, balanced with some of Milwaukee’s most unique dining experiences.

Spouses & Guests: Meet in the St.Kate Lobby by 9:30am to depart to Cedarburg where you’ll enjoy shopping & wine tasting, Lunch at Creme and Crepe Café, and a 2pm Milwaukee River Cruise at Paddle Tavern. You’ll return to the hotel to enjoy Pre-Dinner cocktails with the larger group. Your host will be Anne Sampson: (818) 314-3394.

Time Event Location & Details
9:00 AM Welcome & Introductions / **ICTA Annual Membership Meeting Miller High Life Theatre (Stage) Opening remarks and introduction to the convention’s technical program. Chaired by Mark Mayfield, ICTA Chairman of the Board.
9:45 AM ICTA Year in Review Miller High Life Theatre (Stage) A brief overview of ICTA’s recent initiatives, achievements, and future goals.
10:00 AM Keynote — Industry Overview Miller High Life Theatre (Stage) Keynote address by Rob Novak (Marcus Theatres), providing a broad industry overview and outlook.
10:45 AM BYOD — Bring Your Own Device: The Future of Cinema Accessibility Miller High Life Theatre (Stage) Exploring how patron-owned devices are transforming accessibility in cinema. Manufacturer presentations include Auracast, Hello!Movie, and Theatre Ears. Please bring your own smartphone and earphones!
11:15 AM BYOD Manufacturer Showcase & Q&A Miller High Life Theatre (Stage) Live demonstrations and open Q&A with participating manufacturers. Featuring Hello!Movie representatives from the Japan and LA offices alongside representatives from Auracast, TheaterEars, and Greta & Starks. Please bring your own smartphone and earphones!
12:00 PM Group Lunch SafeHouse A highly entertaining midday break at Milwaukee’s world-renowned spy-themed restaurant.
2:15 PM LED vs. Laser Economics Miller High Life Theatre (Stage) Featuring Tony Adamson (GDC), Joe DeMeo (Barco), and Marion Rosset (ADDE). Evaluating infrastructure requirements and Total Cost of Ownership (TCO) when comparing LED and advanced laser projection.
3:00 PM Audio Networking Protocols: Q-SYS, Dante, and AES67 Miller High Life Theatre (Stage) Led by Tristan Wallace, Technical Director, Summerfest & Milwaukee Symphony Orchestra — an outside audio expert. An in-depth comparison of QSC’s Q-SYS, Dante, and AES67, exploring the differences, limitations, and best use cases for each protocol in modern cinema environments.
3:45 PM Projection Technology Panel — Moderated by Mark Collins Miller High Life Theatre (Stage) An exclusive panel discussion featuring the “Big Three” cinema projector companies: Joe DeMeo (Barco), TBD (Christie), and Reiner Doetzkies (Sharp/NEC). Experts will discuss the latest advancements in projection technology and the future of the theatrical visual experience.
4:30 PM Pre-Dinner Cocktails & Cigars Stir Martini Bar & Uhle’s Tobacco Company Enjoy an upscale martini at Stir, or step next door to historic Uhle’s (operating since 1939) to select a fine cigar before dinner.
6:30 PM Group Dinner Mo’s: A Place for Steaks An unforgettable dining experience at Milwaukee’s premier classic American steakhouse, known for its elegant dining room and world-class prime steaks. A tribute to Bobby will be observed during the evening.

Tuesday, July 14: Operations, Icons, and Rock & Roll

Tuesday morning shifts the focus to operational efficiency and industry collaboration, followed by an afternoon celebrating American engineering and an evening of authentic German hospitality and live music.

Spouses & Guests: Meet in the St.Kate lobby by 10am for a Scavenger Hunt of Downtown Milwaukee, exploring downtown’s main points of interest. You’ll return in time to join the larger group for Lunch and the Harley Davidson Museum.

Time Event Location & Details
9:45 AM AI and Automation in Cinema Operations Miller High Life Theatre (Stage) Led by Mark Cribb (Marcus Theatres). Utilizing artificial intelligence for optimizing staffing, scheduling, and facility management in cinema operations. How AI-driven monitoring can identify potential equipment failures before they impact showtimes and the guest experience.
10:30 AM Exhibitor Round Table — Moderated by Aimee Fraise Miller High Life Theatre (Stage) An open forum for exhibitors to discuss operational challenges, share best practices, and collaborate on industry solutions. Participants include Russell Allen (Allen Theatres), Kirk Griffin (Harkins), and additional Marcus Theatres representation.
11:15 AM Integrator Round Table — Moderated by Theresa English Miller High Life Theatre (Stage) A dedicated session for integrators to discuss supply chain trends, technological innovation, and feedback from the exhibition sector. Participants include Barney Bailey (Entertainment Supply & Technologies), Ernie Estrada (SoCal Cinetech), Hiroaki Osano (Xebex), and Marion Rosset (ADDE).
12:30 PM Lunch MOTOR Bar & Restaurant Enjoy elevated comfort food and classic American barbecue in a space inspired by industrial design and motorcycle culture on the Harley-Davidson campus.
2:00 PM Harley-Davidson Museum Tour Harley-Davidson Museum Explore interactive exhibits covering over a century of history, showcasing historic motorcycles and the engineering evolution of an American icon.
5:00 PM Audio Promotional Piece from MPSE Marcus North Shore Cinema A special audio presentation from the Motion Picture Sound Editors (MPSE), showcasing the art and craft of cinema sound design.
6:00 PM Dinner, Speeches & Live Music Bavarian Bierhaus The convention’s social events culminate at this authentic German beer hall. The evening features traditional cuisine, speeches from the Marcus Theatres Executive Staff, and an exclusive live performance by the industry’s own rock band, The Cinema Thugs.

Wednesday, July 15: Giving Back

The convention officially concludes on Wednesday with a focus on charity and community. Registration for this event is available through Variety of Wisconsin.

Time Event Location & Details
All Day Charity Golf Event Ben Marcus Variety Golf Classic Join industry leaders for a day on the links, networking, and raising critical funds for Variety — the Children’s Charity of Wisconsin.

 

 

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Summer Convention - Milwaukee

July 12 - 14 2026

Milwaukee ICTA Summer Convention