Barcelona Cinema Technology Experience

Join us for ICTA’s Barcelona event-series, a prelude to CineEurope. Enjoy networking with the ICTA community, valuable educational sessions, off-site venue visits, and our EMEA Awards Reception!

Draft Full Programme Available Below Registration Form 

Sponsorships Still Available – See details HERE, contact Jan Runge to sponsor: jr@janrunge.com

Draft Programme – ICTA Barcelona Cinema Technology Experience 

(Version 19 May 2026)

Support ICTA Celebrate Technology Leadership, Innovation and Investment in the Cinema Experience. 

Optional: ICTA Morning Programme – 21 June

08:00 – 09:00 – ICTA Running Club

with David Ong (Arts Alliance Media / Qube Cinema) and Adrian Cichosz (Weischer.Q).

Meet at CCIB entrance.

10:00 – 12:00 – Morning Site Visit – Cine Yelmo (La Maquinista) – Including 4D and Immersive Motion Cinema Deep-Dive 

Join ICTA one day before CineEurope kicks off for an exclusive morning site visit to Yelmo Cine La Maquinista, the Barcelona flagship location of Yelmo Cines/ Cinepolis Group.

We’ll explore wider industry trends with this leading global cinema operator as well as dive into a specific growth trend that rarely gets a lot of attention at major cinema conventions: 4D and Immersive Motion experiences.

With the kind support of 4D E-Motion and D-BOX

9:40 Bus transfer CCIB-La Maquinista

10:00 Arrival La Maquinista

10:05 Welcome by team from Yelmo Cines / cinema tour

10:20 Q&A with leadership team of Yelmo Cines

10:40 Panel discussion on 4D/ Immersive Motion

11:20 4D E-Motion demo

11:40 Ends

11:45 Bus transfer La Maquinista-CCIB

Email jr@janrunge.com to register.

ICTA Main Afternoon Seminar – 21 June

Venue: Cinesa Diagonal Mar, Barcelona
Time: 12:45 – 17:00

12:45 – 13:30
Registration, Coffee & Networking

13:30 – 13:40
Welcome, Acknowledgements, Elevator Pitch
Jan Runge

13:40 – 14:30
Invest for Impact: The Technologies Shaping Tomorrow’s Cinema Experience

13:40 – 14:15 Panel Discussion

• Juan Garcia (Odeon Multicines)
  • Howard Kiedaisch (DCDC)
  • Christof Papousek (Cineplexx)
  • Moderator: Marion Rosset (ADDE)

14:15 – 14:30 Quickfire comments from technology  manufacturers in relation to the previous discussion. Moderated by Jan Runge.

14:30 – 14:40
Elevator Pitches & Acknowledgements
Jan Runge

14:40 – 15:20
Innovation in Practice: Developing Award-Winning Cinema Experiences – Panel Discussion with 2025-2026 ICTA EMEA Award Winners

• Gregory Theile (CEO Kinopolis Group)
  • Tomasz Jagiello (CEO Helios Cinemas)
  • Karl Geraghty (Head of Stella Cinemas)
  • Moderator: Araceli Vaello (ICTA board member & CinemaNext)

15:20 – 15:55
The Big Picture Interview: Andrew Cripps, The Walt Disney Company

• Andrew Cripps (Head of Global Theatrical Distribution, The Walt Disney Company)
• Moderator: Jan Runge

15:55 – 16:20
Coffee Break & Networking 

16:20 – 16:25
ICTA Elevator Pitches & Acknowledgements

16:25 – 17:05
Connected Cinema: Breaking Down the Software Silos Holding Our Industry Back

David Ong, AAM/Qube

Andreas Stier, OneCinema

Seneit Debese, Greta Apps

Timo Holtkamp, Gofilex 

Producer: Till Cussmann, ICTA International Director & VISTA Group

17:05

Ends

ICTA Awards Ceremony – 21 June – 18:00

CCIB – Centre de Convencions Internacional de Barcelona (Patio Terrace on P1)

Acknowledgements and Awards Presentation at 18:30

Kinopolis HafenCity, Hamburg, Germany

Best New Build Cinema 2025–2026, Dr. Gregory Theile, CEO, Kinopolis Group

Kino Helios Gdynia, Gdynia, Poland

Best Cinema Refurbishment 2025–2026, Tomasz Jagiełło, CEO, Helios Cinemas group

Stella Cinema Rathmines, Dublin, Ireland

Best Classic / Arthouse Cinema 2025–2026, Karl Geraghty, Head of Stella Cinemas

ICTA Focus Sessions – 23 June – 13:00 onwards

CCIB – Centre de Convencions Internacional de Barcelona

13:00 – 13:05

Welcome & Elevator Pitch
Jan Runge

13:05 – 13:45

Live & Direct: How Event Cinema, Live Experiences & Streaming Technology Are Set to Transform Cinema-Going
Marc Allenby, CEO, Trafalgar Releasing

Johnny Carr, Head of Event Cinema, VUE International

Miguel Rivera, VP Global Film Programming and Content, Cinepolis Group

Paul Huis in ‘t Veld, CEO, Gofilex

Producer and moderator: Cathy Huis in ’t Veld Esser, CTO, Gofilex (ICTA Board Member)

13:45 – 13:50

Elevator Pitches
Jan Runge

13:50 – 14:30
The Invisible Usher: How Agentic AI Is Rewriting the Path to Purchase

From discovery to seat — is the cinema industry ready for customers who never visit your website?

Grant Smith, Chief Cinema Officer, Vista Group

Wim Willems, CIO, Kinepolis Group

Marine Suttle, EVP MD Boost, The Box Office Company

Mischa Kay, Founder, Hijinx

Producer and moderator:

Till Cussmann  – International Board Director, ICTA

Marine Suttle, EVP, The Box Office Company

Producer: Till Cussmann, VP Customer Success, VISTA Group (ICTA Board Member)